Dorset Coin Company January Sale
The Dorset Coin Company aimed to boost sales and website traffic by offering exclusive January deals on collectible coins and precious metals. Additionally, the campaign sought to increase newsletter subscriptions using insights from the successful Black Friday campaign.
Campaign Overview
The campaign featured a new weekly offer to maintain engagement and encourage repeat visits.
To maximise reach and conversions, a multi-channel strategy was implemented, including Facebook posts, Google Ads, email marketing, website banners, and targeted discounts.
Social Media Engagement
Sales Performance
Sales varied across categories, with a significant increase when markdown prices were introduced rather than promo codes. Gold Week accounted for 50% of total on-site purchases.
Google Ads Performance
Google Ads were highly effective, with strategic adjustments improving cost efficiency. Notably, removing silver references from ad copy during Gold Week lowered cost per click.
Email Marketing Performance
The campaign successfully increased the newsletter subscriber base greatly with no unsubscribes. These are now valuable customers who engage weekly with the newsletter and consistently order.
