Portfolio

Every project I work on is designed with purpose, combining strong visual design, clear messaging, and user-focused thinking. Below is a selection of branding, website, and digital projects created for businesses at different stages of growth.

This website reflects Joanna’s personality while delivering a smoother, more effective experience for her clients. More than a marketing tool, it acts as a natural extension of how she works and connects with her audience. Engagement and conversion have improved, and most importantly, Joanna feels confident and proud to share a site that truly feels like her.


I designed a refined two-page website focused on elegance and ease of use. The homepage features a full-width garden video, a scrollable project gallery, clear service highlights, and customer testimonials to build trust. The contact page uses a clean, single-column layout with an embedded enquiry form, click-to-call details, and an integrated Google Maps location to make getting in touch effortless.


By focusing on user needs, clear navigation, and a visually engaging design, I delivered a website that honours The Motor Cycling Club heritage while strengthening its digital presence. The result is a user-friendly, future-ready platform that supports both long-standing members and new audiences alike.


For Carla a key goal was to showcase her unique techniques and compassionate approach to breastfeeding support. The content was carefully structured to clearly communicate her services and expertise. Engaging visuals, client testimonials, and clear calls to action create a more welcoming and user-friendly experience.


I redesigned Dorset Coin Company’s category pages to bring them in line with the brand’s visual identity and customer expectations. The updated layout introduces improved filtering with enhanced usability, reducing friction when browsing large collections. Prominent, image-led category highlights at the top of the page guide users toward key coin types, making product discovery faster and more intuitive.


I redesigned the Shop Our Collection journey to create a more intuitive and engaging browsing experience. Instead of a generic all-products page, I introduced a landing-page style layout that highlights key product categories with enticing imagery. Users can now click on these categories to anchor-scroll down to subcategories, making the experience smoother and more visually appealing.


Logo Designs