There is a number of simplistic but effective on-page tweaks can make a huge difference to how well your website performs, both for your visitors and for search engines. SEO doesn’t always have to mean huge overhauls or complicated strategies either. Sometimes it’s the smaller checks and adjustments behind the scenes that quietly improve visibility, user experience, and ultimately conversions.
1. Ensuring your website pages are linked properly
A good place to start is ensuring all of your internal pages are properly linked together. No orphan pages (where there’s no clear direction on where the visitor should go next) and no broken links leading to frustrating 404 errors. Not only are these an annoyance for your website visitors, but they can also increase bounce rate, meaning people leave your site without interacting, which in turn can hinder your Google rankings.
It’s also important to make sure your key informative pages are crawlable by search engines and AI platforms. If pages are blocked, redirecting incorrectly, or throwing errors such as 302 issues, search engines can struggle to properly understand your services and offerings. The easier you make it for Google and AI platforms to navigate your website, the better chance you have of being recommended when users are searching for your products or services.
2. Structure your headings and body text with Keywords
Another key area is your page content and headings. Your key phrases for products and services should naturally appear within your header text and throughout the body content. Too little and search engines may not fully understand what you offer, too much and it can feel repetitive or overly forced. Finding that natural balance is what helps content feel useful for both people and search engines, as well as ensuring the length of these pieces of text aren’t unnaturally too long or too short.
3. Making your images readable by search engines and Ai
Titles, meta descriptions, and alt text are another commonly overlooked area. Every page and media type should ideally have these in place. They help search engines and AI platforms better read and interpret your content, giving you more opportunities to appear in relevant searches and improving accessibility at the same time. Find out more about in my article Why Image Meta Descriptions Matter for SEO & GEO performance
4. Page loading speed improvements
Page loading speed is another huge factor that is often overlooked. Slow-loading websites can frustrate visitors, increase bounce rates, and negatively impact your search rankings. Large image files, excessive plugins, poor hosting, and unnecessary code can all slow a website down. Optimising image sizes, reducing unnecessary scripts, and ensuring your website is built efficiently can make a noticeable difference not only to SEO performance, but also to overall user experience and conversions.
5. Ensuring your website is designed to looks great on mobile
Mobile optimisation is another essential part of modern SEO and website performance. With the majority of users now browsing on mobile devices, your website needs to look good and function properly across all screen sizes. Text should be easy to read, buttons easy to click, images correctly scaled, and layouts responsive without awkward spacing or elements breaking across the page. A poor mobile experience can quickly cause visitors to leave your site, while also impacting how search engines rank your website, as Google now primarily indexes the mobile version of websites first.
Now’s the time to improve your websites SEO and AiO visibility
Although these things may seem small independently, together they can make a huge difference to your website’s overall SEO visibility and performance. The reality is though, these checks and improvements can quickly become time-consuming and repetitive, especially for those less experienced, managing larger websites, or working within a niche industry where standing out online can be even more competitive.
The good news is that many of these issues can be quickly identified using tools such as Semrush, Ahrefs, and Yoast SEO. Even just regularly auditing the basics can go a long way in improving your website’s overall performance.
That’s where I come in. With experience working across multiple website platforms including WordPress, Wix, Squarespace, Webflow, and more, I’m able to efficiently and effectively identify and resolve SEO issues that may be holding your website back. From improving crawlability and mobile optimisation to page speed, metadata, and content structure, the aim is always the same — helping your business appear more frequently within search engines and AI platforms such as ChatGPT, Claude, and Google Gemini (including those useful AI-generated summaries that now appear at the top of search results when people ask questions). Get in touch