Logo Designs + Branding
I am pleased to present a curated collection of my favourite logo designs, showcasing the work I have completed for a diverse array of clients across various industries. Each logo reflects my commitment to creating unique visual identities tailored to meet the specific needs and goals of each brand.
For this design, the client had specific requirements, which led to extensive collaboration to create a design that truly represented his company’s vision. Through open communication and feedback, we worked together to ensure that the final result aligned perfectly with his expectations and effectively conveyed the brand’s identity.
This design was created for a design agency that I co-founded during my time at the University of Brighton. The agency aimed to provide the Student Union and various societies with affordable and accessible design assets and support, helping them enhance their branding and communication efforts while staying within budget.
The Student Room Group is the largest community for students aged 14 to 25 in the UK, supporting tens of thousands of students each year as they receive their exam results. To reflect the extensive support they provide, they sought a prominent brand presence that could be consistently used year after year. At the time of this logo design, I had been the in-house designer for The Student Room Group for eight years, giving me a deep understanding of both the business and the needs of our B2B and B2C customers.
The concept for this logo design was inspired by the idea of moving forward in life, symbolized by the triangle shape representing an arrow. To reflect the various paths students can take after receiving their academic results, the triangle was designed with three distinct paths, representing further education, apprenticeships, and employment. This thoughtful design encapsulates the diverse opportunities available to students and reinforces the brand's commitment to supporting them in their journey.
This logo was developed for a new high-fashion brand located in Portobello Road Market, London. The client requested a minimalistic design that prominently featured the initials "N" and "M" from their brand name. After several iterations and thoughtful discussions, we arrived at the final design, which elegantly incorporates gold accents to enhance its sophistication and appeal. This logo effectively reflects the brand’s identity and vision while maintaining a sleek and modern aesthetic.
This logo design was more illustrative than my typical approach, primarily due to its intended use in larger formats. Initially, I had concerns about its effectiveness in smaller sizes; however, after thoroughly understanding the client’s requirements, it became clear that they needed a logo that would be prominently displayed on banners and posters as a focal point. As a result, we opted for a distinctive and special design that effectively illustrates the various offerings of the market. This decision allowed us to create a captivating visual representation that stands out in large formats while still embodying the brand's essence.
