Website Design
A web development agency recognised that their website was outdated and no longer aligned with their company values or visual identity. They required an update to refresh their online presence, ensuring that the colour palette, typeface, and illustration style accurately represented their brand and resonated with their target audience. This revitalisation aimed to enhance their overall image and effectively communicate their expertise in the industry.
ChatGPT said:ChatGPTAt the beginning of this project, we organized a collaboration session to discuss the company's requirements, which included their logo, color palette, typefaces, and illustration style.
During this session, we explored how the illustrations would be sourced. After gaining a clear understanding of their desired style, I determined that I could effectively create these illustrations alongside the website user interface visuals, ensuring a cohesive and integrated design throughout the project.
The final designs were developed using the existing brand guidelines and design system, ensuring consistency throughout the website. This approach helped maintain a cohesive visual identity while reinforcing the brand's values and messaging across all digital touch-points.