This Black Friday, a Precious Metal and rare coin retail business partnered with me to execute a strategic marketing campaign. The goal? Drive newsletter growth, boost sales, and increase brand visibility. The results speak for themselves: dramatic increases in newsletter subscribers, social media engagement, and revenue.
Expand the newsletter audience:
Attract new subscribers and provide value to existing customers.
Maximise sales during the discount window:
Focus on a 5-day sales period.
Increase website traffic and brand visibility:
Reach and engage prospective customers.
Newsletter Growth
Subscriber count grew by an impressive 1,485% during the campaign period.
Email engagement rates soared, with open rates peaking at 87.5% and click-through rates reaching 88% for some emails.
Sales Success
Sales during the 5-day campaign were over 780% higher compared to the same period the previous month.
Revenue also significantly outperformed the month prior to that, with sales increasing by over 220%.
New customers accounted for a substantial portion of these sales, highlighting the effectiveness of outreach efforts.
Social Media Performance
Facebook engagement outpaced Instagram, proving especially effective for reaching new audiences.Engagement from non-followers ranged from 75% to 84% across posts on Facebook.Targeted posts with offers and discounts generated up to 500+ views per post.
Paid Ads Impact
Click-through rates were strong, achieving an average cost-per-click of just £0.12.
Ad reach grew steadily, with thousands of impressions leading to increased website traffic and conversions.
Social Media Campaigns: Prioritised Facebook for greater reach and engagement with non-followers.Strategically scheduled posts to align with key dates, focusing on early access, discounts, and reminders.
Newsletter Optimisation: Sent timely emails showcasing exclusive offers and updates, driving website clicks and sales.
Dynamic Paid Ads: Used compelling visuals and actionable copy to boost click-throughs and conversions.Focused budget allocation to high-performing ad sets for maximum impact.
Leverage Social Media: Focus on platforms that engage non-followers effectively, like Facebook, to reach new audiences.
Maintain Newsletter Growth: Capitalise on momentum by regularly promoting sign-ups and delivering valuable content to subscribers.
Optimise Campaigns Further: Build on what worked by refining ad creatives and social strategies for even greater efficiency.
This approach can be tailored to deliver success across future campaigns, including upcoming sales periods.
